Digital Marketer
About Us
We are a leading provider of digital solutions in the healthcare sector, transforming how practitioners engage online. Through our platform, PatientBase, we offer an all-in-one solution for website creation, email marketing, and client engagement. We want to expand our team with a skilled Social Media and Digital Marketing Manager who can elevate our brand presence and customer engagement.
Position Overview
The Social Media and Digital Marketing Manager will strategize, create, and execute all social media postings and advertising campaigns. The ideal candidate is highly creative, data-driven, and deeply understands current social media trends.
Type:
Full-Time or Part-Time
Location:
Halifax, Nova Scotia OR Virtual
Key Responsibilities
- Develop and implement social media and digital marketing strategies to increase online engagement, brand awareness, and sales
- Manage and schedule daily posts across all social media platforms including Facebook, Twitter, LinkedIn, and Instagram
- Create and manage advertising campaigns on platforms such as Google Ads and Facebook Ads
- Analyze performance metrics and adjust strategies accordingly
- Coordinate with content creators for content delivery
- Ensure brand consistency in messaging and creative assets
- Stay updated on the latest social media trends and tools
- Prepare monthly reports to highlight successes, areas of improvement, and recommendations for future campaigns
Skills and Qualifications
- Minimum 3 years of experience in social media and digital marketing
- Proficiency in social media platforms and advertising tools
- Strong understanding of Google Analytics and other data analytics tools
- Exceptional copywriting and communication skills
- Highly creative and able to think out of the box
- Ability to multitask and manage multiple projects concurrently
- Bachelor’s degree in Marketing, Communications, or related field is a plus
Benefits
- Competitive Salary
- Flexible Working Hours
- Opportunities for Career Advancement
- Comprehensive Health Benefits
How to Apply
If you are a motivated, creative individual looking to take your social media and digital marketing career to the next level, we would love to hear from you! Please send us a 3-minute loom video explaining why you are the perfect candidate. Submit your loom video link in the form below.